FC Barcelona is doing something revolutionary and disruptive. They are breaking their history by swapping the traditional blaugrana stripes for a checkerboard print. The new design takes its inspiration from the city of Barcelona by incorporating the characteristic blocks of its Eixample district, home to some of the most emblematic buildings designed by the great architect Antoni Gaudí. The worldwide launch of the new FC Barcelona home kit is taking place together with the campaign using the tagline “Talent takes different shapes” and starring the club’s own athletes alongside rising talents from Barcelona from the worlds of fashion, culture, science and cuisine. The campaign is a tribute to talent, creativity, diversity and multidisciplinarity. It is a statement about breaking formats; about pushing innovation and culture.

 

 

 

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